What it is:A collection of highly-pigmented lipsticks in satin and matte finishes.What it does:Edgy and feminine, Yves Saint Laurent’s ROUGE PUR COUTURE Lipstick Collection delivers lip colors that exude ultimate feminine strength and edgy style. Give lips luxurious, rich color with intense hydration and antioxidant care in just one stroke. What else you need to know:For a limited time, customize your Rouge Pur Couture with the cap design of your choice for a completely personalized lipstick (each sold separately). Rock any design to match your personal style. Shade No. 19 is an Allure Best of Beauty award winner.